We developed a distinctive brand identity for Belle's Waffle & Coffee, translating the café's signature product into a memorable visual concept. Inspired by the shape and texture of a waffle, we crafted a custom letter "B" that became the foundation of the brand. The identity was brought to life through a warm colour palette, expressive typography, and a flexible visual system designed to create a consistent experience across menus, packaging, signage, apparel, and digital touchpoints. The result is a brand that feels approachable, recognisable, and perfectly at home in Bali's vibrant café scene.