Based in Switzerland. Working globally.
We're a design studio built on the belief that great brands are shaped by clarity, culture, and craft.
Not aesthetics alone.
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Design without intention is decoration. Everything we create is grounded in curiosity, honesty, and a genuine care for the brands we build, and the people behind them. We work closely with our clients, not just for them.
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We're drawn to the space where function meets feeling, where a logo becomes a landmark and a website becomes a world. Our vision is to make design that outlasts the trend cycle and speaks to real people, in the places they actually live and work.
Ian Spahr is the founder and creative director of POPP Design Studio, an independent branding practice building distinctive brands, visual identities, and digital experiences for hospitality, real estate, and lifestyle.
He works where strategy meets craft, helping founders and companies shape brands with sharp positioning and consistent, refined execution. Every project is built with one goal: to create something that holds its value long after launch.
What sets Ian apart is a perspective beyond the studio. He has developed and launched his own real estate and hospitality ventures, giving him first-hand insight into property development, investment, and the realities of building a brand in a competitive market. This commercial grounding shapes how he approaches every brief: not just visually compelling, but strategically sound.
Based between Bali and Switzerland, he works with clients worldwide.
Ian Spahr
Founder & Creative Director